Strategy & Performance
Turning strategic intent into aligned objectives, measures and executable priorities.
Founder · Independent Advisor
Dr. Emad
Al Juraifani
Strategic thinking shaped by more than three decades across corporate leadership, engineering, innovation and institutional performance.
30+ Years of experience14 Water-technology patents10,000+ Professionals engaged
FOUNDER PROFILEReturn to main site ←
A career built at the intersection of strategy, innovation and impact.
Dr. Emad Al Juraifani is the founder of Third Direction Consulting and an independent Saudi advisor in strategy, institutional performance, governance, innovation and social investment.
His career includes extensive experience with Saudi Aramco across engineering, gas operations, institutional performance and corporate innovation, including service on the Corporate Innovation Board. He has advised public, private and nonprofit organizations on strategy execution, Balanced Scorecards, KPIs, governance and organizational development.
His work also extends to water, environment, agriculture and food security. He founded Future Sources and contributed to 14 patents in water treatment and desalination technologies.
Innovation & Foresight
Connecting future opportunities with disciplined innovation and organizational value.
Governance & Social Impact
Strengthening accountability, decision quality and sustainable institutional impact.
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